Step 1: Determine how many questions to pose.

Step 2: Order questions to maximize interest and maintain logical flow.

Step 3: For individual items, select a consistent item style and emphasize navigational cues.

Step 4: For the questionnaire as a whole, select a presentation and graphic style that maximizes readability and interest.

Step 5: Pilot-test the questionnaire and make needed revisions.

This module discusses these five steps for designing questionnaires. However, keep in mind that there are no universally accepted rules. When you have more than one possible solution, as in the case of ordering questions (see Step 2), weigh each one's merits and tradeoffs. Draft the questionnaire and then use pilot testing to guide your decisions.