Are the members of the population motivated enough to complete the
questionnaire and respond carefully? |
Motivation
is unknown. However, you learn that dispensing gift certificates has
increased return rates, and you choose to do that.
Careful Responses. The extent to which they will respond carefully
is difficult to predict. Since there is no time limit, it is unlikely
that the respondents will feel rushed or fatigued - two risk factors
that lead to carelessness. To play it safe, insert questions that
will reveal careless responses (I)
(e.g., responses that are unreliable because the respondent did not
follow directions or did not read the question carefully enough.)
|
Yes |