Step 7: Pilot-test the interview protocol and make needed revisions.
Once your interview is developed, pilot-test it with people not participating in the evaluation.
Pilot testers can provide valuable feedback about how to improve the wording of the interview protocol.
Also, the interviewer may recognize the need for revisions in the structure and
appearance of the interview protocol as he or she works through it in a true
interview situation. Although there are no set rules for how many people should
pilot an interview, a reasonable pilot-test process for an average-size evaluation
is as follows:
- Editing. Have several individuals (e.g., three to six) familiar with
the evaluation (but not involved in the interview development) read through the
interview protocol and make suggestions. Make revisions.
- Early Pilot. Give the interview separately to two individuals
similar to your target respondents. Tell each individual that the purpose of
the pilot is to be sure that the questions are easily understood and ordered
sensibly. Ask each individual to respond to each question as if he or she were in
the evaluation and also to comment on the clarity of the questions. Record responses
using the method(s) intended for the evaluation. At the end of the interview,
ask each individual for feedback on the entire experience of taking the interview.
Make revisions according to the respondents' feedback and your own experience of using
the protocol and recording responses.
- Full Pilot. Give the interview again to a slightly larger group of
individuals (e.g., three or four) similar to your target respondents. Again, try to
approximate the administration conditions you plan to use for the interview's full
implementation. This time, ask the individuals to go through the entire interview with
you and, except in cases where they don't understand a question, save their
feedback until the end of the interview. As the interviewer, focus on the amount of
time it takes to address each question and complete the entire interview. Make
revisions if there are significant issues with wording or timing.
For larger, higher-stakes evaluations, testing with groups that include more
individuals and more iterations is advised.
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